The brief was to launch World ID, a tool capable of distinguishing between humans and IA online, in Mexico.
A lot of Mexicans are worried about getting their online identity jacked by bots, scams, and AI. So how do we show them how to stay safe and clue them in on World ID's Deep Face authentication? Simple. We protected the identity of someone who's already a master of protecting his identity IRL, but online he's swimming in a sea of fakes. The most famous Mexican luchador, Místico!
A lot of Mexicans are worried about getting their online identity jacked by bots, scams, and AI. So how do we show them how to stay safe and clue them in on World ID's Deep Face authentication? Simple. We protected the identity of someone who's already a master of protecting his identity IRL, but online he's swimming in a sea of fakes. The most famous Mexican luchador, Místico!
We created MÍSTICO VS. THE FRAUDS, a real sporting event where Místico, after getting his online profile verified with World ID, went toe-to-toe with all his online imposters in Mexico's most legendary wrestling arena.
Credits
Client: Tools for Humanity
AGENCY: Grey BA/ Campaign: Místico vs The Frauds.
ECD: Mariano Favetto - Joaquín Ares
Creative Director: Marcos Demarchi - Tomás Perrin
ACD: Santiago Natale - Emilio Siciliano
Head of Business: Jordana Sitt - Juliana Margulis
Producer: Pablo Molina
Production Company: LANDIA
Director: Tomás Posse
Client Authorization: John Patroulis - Eliza Chiang - Miguel Rocha - Rodrigo Tello - Elitza Daskalova
Client: Tools for Humanity
AGENCY: Grey BA/ Campaign: Místico vs The Frauds.
ECD: Mariano Favetto - Joaquín Ares
Creative Director: Marcos Demarchi - Tomás Perrin
ACD: Santiago Natale - Emilio Siciliano
Head of Business: Jordana Sitt - Juliana Margulis
Producer: Pablo Molina
Production Company: LANDIA
Director: Tomás Posse
Client Authorization: John Patroulis - Eliza Chiang - Miguel Rocha - Rodrigo Tello - Elitza Daskalova
