There is a very popular phrase in male gender: I help at home. A phrase that seems like something good, but when we delve deeper into what it means it speaks of an inequality in the responsibilities in household chores distribution.
Mr. Músculo is a top dish soap in Argentina and Brazil. So who’s better to make a statement promoting equality in household chores and encouraging everyone to share the cleaning duties?
Credits
Client: SCJohnson
Brand: Mr. Músculo
Campaign: No me ayudes (Don't help me)
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Marcos Demarchi - Virginia Bello Smith
Art Director: Javier Biondo
Copywriter: Andrés Wassermann
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Production Company: HUINCA
Director: Ale Rey
Edition: Control Z
Musical Producer: Supercharango
Client Authorization: Veronica Bassi - Juan F. Guerín
Client: SCJohnson
Brand: Mr. Músculo
Campaign: No me ayudes (Don't help me)
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Marcos Demarchi - Virginia Bello Smith
Art Director: Javier Biondo
Copywriter: Andrés Wassermann
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Production Company: HUINCA
Director: Ale Rey
Edition: Control Z
Musical Producer: Supercharango
Client Authorization: Veronica Bassi - Juan F. Guerín
