Don't Help Me emphasizes a very popular phrase in male gender: I help at home. A phrase that seems like something good, but when we delve deeper into what it means it speaks of an inequality in the responsibilities in household chores distribution. This the kickoff of Mr Musculo dish soap platform that promotes equitable behavior between genders and encourage them to share household chores.
Credits
Client: SCJohnson
Brand: Mr. Músculo
Campaign: No me ayudes (Don't help me)
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Marcos Demarchi - Virginia Bello Smith
Art Director: Javier Biondo
Copywriter: Andrés Wassermann
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Production Company: HUINCA
Director: Ale Rey
Edition: Control Z
Musical Producer: Supercharango
Client Authorization: Veronica Bassi - Juan F. Guerín
Client: SCJohnson
Brand: Mr. Músculo
Campaign: No me ayudes (Don't help me)
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Marcos Demarchi - Virginia Bello Smith
Art Director: Javier Biondo
Copywriter: Andrés Wassermann
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Production Company: HUINCA
Director: Ale Rey
Edition: Control Z
Musical Producer: Supercharango
Client Authorization: Veronica Bassi - Juan F. Guerín
