"NO ME AYUDES" hace foco en una frase muy escuchada en el mundo de la limpieza del hogar: Yo ayudo en casa. Una frase que a priori puede parecer buena, pero que cuando ahondamos más en lo que significa habla de una desigualdad y una falta de equidad en la distribución de las tareas del hogar. Ya que al decir que ayudas estás dando a entender que la responsabilidad es del otro.
El objetivo es apoyar una iniciativa que promueve el comportamiento equitativo entre los géneros y, también, fomentar que se compartan las tareas domésticas.
Don't Help Me emphasizes a very popular phrase in male gender: I help at home. A phrase that seems like something good, but when we delve deeper into what it means it speaks of an inequality in the responsibilities in household chores distribution. The objective is to support an initiative that promotes equitable behavior between genders and encourage them to share household chores.
El objetivo es apoyar una iniciativa que promueve el comportamiento equitativo entre los géneros y, también, fomentar que se compartan las tareas domésticas.
Don't Help Me emphasizes a very popular phrase in male gender: I help at home. A phrase that seems like something good, but when we delve deeper into what it means it speaks of an inequality in the responsibilities in household chores distribution. The objective is to support an initiative that promotes equitable behavior between genders and encourage them to share household chores.
Credits
Client: SCJohnson
Brand: Mr. Músculo
Campaign: No me ayudes (Don't help me)
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Marcos Demarchi - Virginia Bello Smith
Art Director: Javier Biondo
Copywriter: Andrés Wassermann
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Production Company: HUINCA
Director: Ale Rey
Edition: Control Z
Musical Producer: Supercharango
Client Authorization: Veronica Bassi - Juan F. Guerín
Client: SCJohnson
Brand: Mr. Músculo
Campaign: No me ayudes (Don't help me)
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Marcos Demarchi - Virginia Bello Smith
Art Director: Javier Biondo
Copywriter: Andrés Wassermann
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Production Company: HUINCA
Director: Ale Rey
Edition: Control Z
Musical Producer: Supercharango
Client Authorization: Veronica Bassi - Juan F. Guerín
