Rediscover the world through your hands and not worry about germs. That was the main message we wanted to give launching Lysoform's (a leading brand in Argentina dedicated to disinfection of the house) new personal care line. Based on the concept The world is made to be touched, "A year touching" is a short film that resumes all the campaign essence in a simple story. An invitation to touch. Because when you touch, you feel, and when you feel you are alive.
Credits:
Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc
Art Directors: Virginia Bello Smith
Copywriters: Marcos Demarchi
Production House: Landia
Directors: Lucas Shannon
Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc
Art Directors: Virginia Bello Smith
Copywriters: Marcos Demarchi
Production House: Landia
Directors: Lucas Shannon
