La corrupción argentina supera los más altos estándares internacionales. Entre sus muchos ejemplos, hay un caso que llama particularmente la atención por ser tan absurdo como ilegal: las falsas declaraciones de domicilios de altos funcionarios del estado. Y conjunto a Revista Barcelona decidimos mostrarlos de la forma que mejor sabemos.
Barcelona, a satirical journalism magazine, presents its new idea in which it laughs about the most bizarre acts of corruption in Argentina. The campaign focuses on practice as absurd as illegal: the declaration of false addresses. Barcelona made a special delivery to the most absurd fake addresses declared by people linked to power, just to remind them that they have not been forgotten.
Barcelona, a satirical journalism magazine, presents its new idea in which it laughs about the most bizarre acts of corruption in Argentina. The campaign focuses on practice as absurd as illegal: the declaration of false addresses. Barcelona made a special delivery to the most absurd fake addresses declared by people linked to power, just to remind them that they have not been forgotten.
Credits
Advertising Agency: Ogilvy, Argentina
VP Creative: Maximiliano Maddalena
General Creative Director: Alejandro Blanc
Creative Director: Virginia Bello Smith, Marcos Demarchi
Art Director: Javier Biondo
Copywriter: Andrés Wasserman
Production House: HUINCA
Director: Gregorio Cramer
Client Authorization: Ingrid Beck, Fernando Sánchez
Advertising Agency: Ogilvy, Argentina
VP Creative: Maximiliano Maddalena
General Creative Director: Alejandro Blanc
Creative Director: Virginia Bello Smith, Marcos Demarchi
Art Director: Javier Biondo
Copywriter: Andrés Wasserman
Production House: HUINCA
Director: Gregorio Cramer
Client Authorization: Ingrid Beck, Fernando Sánchez