Kids put everything in their mouths—except vegetables. Working from this premise, and motivated by the challenge Vea Supermarkets faces in raising awareness among parents about healthy eating, we created Veggie Hacks.
In this social campaign we transformed commonly rejected vegetables, giving them the shape of those everyday objects kids are always putting in their mouths.
Credits
Brand: VEA
Campaign: Veggie Hacks
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
Art Director: Fernando Errecaborde
Copywriter: João Oliveira
General Account Director: Constanza Archain
Account Director: Celina Correa Luna
Account Executive: Florencia Cordeviola
Authorization by client: Marion Schulz
Production Manager: Gastón Sueiro
Agency Producer: Camila Sánchez Saravia
Production Company: HUINCA
Director: Ale Rey
Edition: Patricio Gomez Llambi / Camila Muhafra / Julian Muniarriz
Still Picture: Matias Gorfinkiel
Art Director: David Veltri
Musical Producer: Agustín Spinetto (Music of the room)
Announcer: Juan Antonio Middleton
Brand: VEA
Campaign: Veggie Hacks
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
Art Director: Fernando Errecaborde
Copywriter: João Oliveira
General Account Director: Constanza Archain
Account Director: Celina Correa Luna
Account Executive: Florencia Cordeviola
Authorization by client: Marion Schulz
Production Manager: Gastón Sueiro
Agency Producer: Camila Sánchez Saravia
Production Company: HUINCA
Director: Ale Rey
Edition: Patricio Gomez Llambi / Camila Muhafra / Julian Muniarriz
Still Picture: Matias Gorfinkiel
Art Director: David Veltri
Musical Producer: Agustín Spinetto (Music of the room)
Announcer: Juan Antonio Middleton
