How did we promote Mercado Libre's fast shipping among centennials on LATAM? We went to the most important EA SPORTS FIFA event in the region, and in the eyes of hundreds of thousands of Twitch viewers, we gave pro players who scored a hat-trick in the game something they had never received. The match ball.
Credits
Client: Mercado Libre - EA Sports FIFA
AGENCY: GUT/ Campaign: Hat-trick
ECD: Matías Lafalla - Ramiro Rodriguez Gamallo
Creative Director: Marcos Demarchi - Fernando Errecaborde
Art Director: Álvaro Salazar
Copywriter: Ticiana Mancini
Regional Account Director: Natalia Noya
Account Director: María Zícari
Head of Production: Florencia Albizatti
Producer: Lorenzo Prati - MORA KEXEL
Head of Design: Rosario Muñoz López
Edition and motion designer: Cristian Rossi
Chief Intelligence Officer: Christian Pierre
Client Authorization: Louise Mckerrow, Thais Correa Da Costa De Souza Nicolau, Bernardette Mac Dermott, Gabriel Maltez, Agustina Cafaro, Manuel Alonzo
Client: Mercado Libre - EA Sports FIFA
AGENCY: GUT/ Campaign: Hat-trick
ECD: Matías Lafalla - Ramiro Rodriguez Gamallo
Creative Director: Marcos Demarchi - Fernando Errecaborde
Art Director: Álvaro Salazar
Copywriter: Ticiana Mancini
Regional Account Director: Natalia Noya
Account Director: María Zícari
Head of Production: Florencia Albizatti
Producer: Lorenzo Prati - MORA KEXEL
Head of Design: Rosario Muñoz López
Edition and motion designer: Cristian Rossi
Chief Intelligence Officer: Christian Pierre
Client Authorization: Louise Mckerrow, Thais Correa Da Costa De Souza Nicolau, Bernardette Mac Dermott, Gabriel Maltez, Agustina Cafaro, Manuel Alonzo
