2026 World Cup is the tournament with the highest ticket prices in history. Less than 0,1% of all fans in the country will be able to go to a game. That's a far cry from the belief that fútbol belongs to the masses.
That's why Modelo, the #1 selling beer in the US, is here to make one thing clear: The best seat in the house isn't a pitch-side seat, a fancy stadium box, or a $4000 ticket. It's wherever you are with your people and your cerveza.
Credits
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: Best Seat in the House.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
Creative Team: Danae Nunez - Cristian San Emeterio
VP: Carly Spellman
Producer: Kelsey Longo
Production Company: Stink
Director: Giordano Maestrelli
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: Best Seat in the House.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
Creative Team: Danae Nunez - Cristian San Emeterio
VP: Carly Spellman
Producer: Kelsey Longo
Production Company: Stink
Director: Giordano Maestrelli
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
