Modelo isn't just the best-selling beer in the US. It's the beer of the fútbol fans. As a true Mexican beer, Modelo gets what fútbol fandom is all about – the passion, the traditions, and the real ways Latino fans celebrate the game.
On the eve of the 2026 World Cup, we launched this campaign that keeps Modelo locked in the hands of the fans, bringing those authentic moments to fútbol and beyond.
Credits
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: The Cerveza for Fútbol.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: SPINDLE
Director: Greg Hackett
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: The Cerveza for Fútbol.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: SPINDLE
Director: Greg Hackett
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
