The ask was to create and launch the new Modelo Fútbol platform across all US.
Modelo isn't just the best-selling beer in the US. It's the beer of the fútbol fans. As a true Mexican beer, Modelo gets what fútbol fandom is all about – the passion, the traditions, and the real ways Latino fans celebrate the game.
Modelo isn't just the best-selling beer in the US. It's the beer of the fútbol fans. As a true Mexican beer, Modelo gets what fútbol fandom is all about – the passion, the traditions, and the real ways Latino fans celebrate the game.
This campaign talks to the core Latino hardcore fans, but also to those newcomers to the sport (approx. 15.5 million new fans), "Ask a fan with a Modelo", is all about not being shy about asking those OG fans who have been there since day 0. They're the ones who know what fútbol passion is all about.
Credits
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: The Cerveza for Fútbol.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: SPINDLE
Director: Greg Hackett
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: The Cerveza for Fútbol.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: SPINDLE
Director: Greg Hackett
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
