Since ancient times, it has been said, "You came looking for copper and you found gold". The same thing happens when you are at a bodega or a party looking for the same old boring light beer you drink, and suddenly you find something spectacular. To communicate the launch of Modelo Oro, the new light beer of the most-sold beer in the US, we encourage people to find gold. The gold standard of light beers.
Credits
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: You found Gold.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: LANDIA
Director: CLAN
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: You found Gold.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: LANDIA
Director: CLAN
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
