Like the saying goes, "You came looking for copper and you found gold." It's just like when you're at the bodega or a party, reaching for that same old boring light beer, and then outta nowhere, you stumble upon something spectacular.
To launch Modelo Oro – Modelo's brand new light beer – in the US market, we cooked up this campaign to get people searching for gold. The gold standard of light beers.
Credits
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: You found Gold.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: LANDIA
Director: CLAN
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
Client: Cerveza Modelo
AGENCY: Grey New York/ Campaign: You found Gold.
ECD: Sara Worthington - Armando Flores
Creative Director: Marcos Demarchi - Tomás Perrin
EVP: Elizabeth Gilchrist
VP: Carly Spellman
Producer: Nicole Hornbeck
Production Company: LANDIA
Director: CLAN
Client Authorization: Greg Gallagher, Logan Jensen, Beth Krigel, Mauricio Ramirez, Kelsey Henjes.
