TO COMMUNICATE THE LAUNCH OF THE NEW LIGHT BEER OF MODELO, THE MOST-SOLD BEER IN THE US, WE TWEAK A FAMOUS HISPANIC PHRASE THAT READS: "YOU CAME LOOKING FOR COPPER AND YOU FOUND GOLD". SAME THING HAPPENS WHEN YOU ARE AT A BODEGA OR A PARTY LOOKING FOR A WATERY, BLAND REGULAR LIGHT BEER AND YOU FIND SOMETHING WAY BETTER AND SPECTACULAR. YOU FIND THE GOLD STANDARD OF LIGHT BEERS.

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