To communicate the launch of IBM Watson's AI in Latin America, we did not create a typical ad campaign. We created a full Amazon Prime show. For the first time, the best coders will compete with each other to see who is the number 1. And of course, teaming up with Watson itself. 70.000 coders, 10 countries, 8 episodes & the most important juries in the region.
Credits
Client: IBM
Agency: Ogilvy Argentina
Original idea: Marcos Demarchi - Virginia Bello Smith / Storylab
Production Company: Storylab
Client: IBM
Agency: Ogilvy Argentina
Original idea: Marcos Demarchi - Virginia Bello Smith / Storylab
Production Company: Storylab
