Millones de personas negras se ven obligadas a esperar en una sala de emergencia médica debido a prejuicios médicos tanto en Brasil como en los Estados Unidos.
Junto con Zumbi dos Palmares (la primera universidad brasileña para afro-descendientes), creamos posters contando historias de personas que tuvieron que ATRAVESAR ESTO y que tardan entre 13 y 15 minutos en leerse. Ese tiempo extra que los afro-descendientes deben esperar para recibir atención médica.
Every day, millions of black people are forced to wait in an emergency medical waiting room in both Brazil and the United States due to medical biases.
Together with Zumbi dos Palmares (the first Brazilian university for Afro-descendants), we created posters telling stories of people who had to wait in the ER that take between 13 and 15 minutes to read, that extra time that Afro-descendants must wait to receive medical attention.
Credits
Client: ZUMBI DOS PALMARES UNIVERSITY
AGENCY: GUT BORDERLESS - GUT BRAZIL
ECD: MaRIANO FAVETTO - JOAQUÍN ARES - JOÃO CAETANO
Creative Director: Marcos Demarchi - TOMAS PERRIN - TOMÁS CORREA
Art Director: EMILIO SICILIANO - LUCAS CABRINI - THAIS BARCELLOS
Copywriter: SANTIAGO NATALE - CAIO KOCHENBORGER
Account Director: BIANCA ARAUJO
Producer: REGIANI PETTINELLI - RICARDO BARBIN
MEDIA TEAM: CAMILA MERCADENTE
Client: ZUMBI DOS PALMARES UNIVERSITY
AGENCY: GUT BORDERLESS - GUT BRAZIL
ECD: MaRIANO FAVETTO - JOAQUÍN ARES - JOÃO CAETANO
Creative Director: Marcos Demarchi - TOMAS PERRIN - TOMÁS CORREA
Art Director: EMILIO SICILIANO - LUCAS CABRINI - THAIS BARCELLOS
Copywriter: SANTIAGO NATALE - CAIO KOCHENBORGER
Account Director: BIANCA ARAUJO
Producer: REGIANI PETTINELLI - RICARDO BARBIN
MEDIA TEAM: CAMILA MERCADENTE
