The Corporate Platinum segment is an exclusive one. So to communicate The Corporate Platinum Card message we needed an exclusive idea. Together with the multi-award-winning Berlin event producer, BattleRoyale, we created the Corporate Platinum Factor. This is the first artistic show inspired by and reflecting the life of the Argentine businessman. A conceptual show that reflects how, despite all the adversities of the context, these businessmen persevere, and how The Corporate Platinum Card is there to support them.
Credits
Brand: American Express
Campaign: Factor Corporate Platinum
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
General Account Director: Constanza Archain
Account Director: Ornella Potenza
Production Manager: Gastón Sueiro
Production Company: battleROYALE
Director: Brendan Shelper
Edition: Patricio Gomez Llambi
Brand: American Express
Campaign: Factor Corporate Platinum
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
General Account Director: Constanza Archain
Account Director: Ornella Potenza
Production Manager: Gastón Sueiro
Production Company: battleROYALE
Director: Brendan Shelper
Edition: Patricio Gomez Llambi
