Argentinians know very little about digital security but know tooooons about football. So to help them understand how can World ID help you differentiate bots, scammers, AI's, and real people on the internet. We explained it using the most famous name in Argentinian history and helped him to navigate the internet like the rest of us again.
Credits
Client: Tools for Humanity
AGENCY: Grey Argentina/ Campaign: The Other Leo Messi.
ECD: Joaquín Ares - Mariano Favetto
Creative Director: Marcos Demarchi - Tomás Perrin
Copywriter: Santiago Natale
Art Director: Emilio Siciliano
Account Manager: Julieta Margulis - Ivana Benozzi - Romina Dono
Head of Production: Pablo Molina
Production Company: LANDIA / Director: Tomás Posse
Client Authorization: John Patrulis - Martín Mazza - Astrid Vasconcellos
Client: Tools for Humanity
AGENCY: Grey Argentina/ Campaign: The Other Leo Messi.
ECD: Joaquín Ares - Mariano Favetto
Creative Director: Marcos Demarchi - Tomás Perrin
Copywriter: Santiago Natale
Art Director: Emilio Siciliano
Account Manager: Julieta Margulis - Ivana Benozzi - Romina Dono
Head of Production: Pablo Molina
Production Company: LANDIA / Director: Tomás Posse
Client Authorization: John Patrulis - Martín Mazza - Astrid Vasconcellos
