"I wash my hands" is a Lysoform's Personal Care platform whose main objective is to give support and visibility to all who wash their hands to make a better world. And thus turn this expression that is so bad seen, into something good.
Credits
Brand: SC Johnson Lysoform
Campaign: Yo me lavo las manos
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
Art Director: Nicolás Molina
Copywriter: Felipe Alarcon
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Agency Producer: Camila Sánchez Saravia
Production Company: PRIMO
Director: Clan
Edition: Control Z
Musical Producer: Supercharango
Brand: SC Johnson Lysoform
Campaign: Yo me lavo las manos
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
Art Director: Nicolás Molina
Copywriter: Felipe Alarcon
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Agency Producer: Camila Sánchez Saravia
Production Company: PRIMO
Director: Clan
Edition: Control Z
Musical Producer: Supercharango
