"YO ME LAVO LAS MANOS" Es una plataforma inspirada en la línea de cuidado de manos de Lysoform que tiene como objetivo principal darle apoyo y visibilidad a todos aquellos que se lavan las manos, pero para hacer un mundo mejor y así dar vuelta esta expresión que está tan mal vista en nuestra sociedad.
"I wash my hands" is a Lysoform Personal Care platform whose main objective is to give support and visibility to all those who wash their hands, but to make a better world. And thus turn this expression that is so bad seen in our society.
"I wash my hands" is a Lysoform Personal Care platform whose main objective is to give support and visibility to all those who wash their hands, but to make a better world. And thus turn this expression that is so bad seen in our society.
![](https://cdn.myportfolio.com/e056c94c-65fe-4329-9a8f-7fe67a2e42c3/51784bc1-49c4-4129-9c38-3ea877a84934_rw_1920.png?h=960458e4031b7740d677498328ae4150)
![](https://cdn.myportfolio.com/e056c94c-65fe-4329-9a8f-7fe67a2e42c3/5bf4cdc1-2f54-4136-b4cd-360542d1c0c2_rw_1920.png?h=0fc2af1284a7ef005e07541497529fe6)
![](https://cdn.myportfolio.com/e056c94c-65fe-4329-9a8f-7fe67a2e42c3/88cb8e18-1b5f-441d-9a17-f98f0434c628_rw_1920.png?h=4f4624face9205bd26b9327d5c8aeb6b)
![](https://cdn.myportfolio.com/e056c94c-65fe-4329-9a8f-7fe67a2e42c3/07fb25b4-e888-4a7d-9145-79b360c62bf9_rw_1920.png?h=fe61db59f923cdb492a6ea6860ac9c07)
Credits
Brand: SC Johnson Lysoform
Campaign: Yo me lavo las manos
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
Art Director: Nicolás Molina
Copywriter: Felipe Alarcon
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Agency Producer: Camila Sánchez Saravia
Production Company: PRIMO
Director: Clan
Edition: Control Z
Musical Producer: Supercharango
Brand: SC Johnson Lysoform
Campaign: Yo me lavo las manos
Creative VP: Maximiliano Maddalena
ECD: Alejandro Blanc
Creative Director: Virginia Bello Smith and Marcos Demarchi
Art Director: Nicolás Molina
Copywriter: Felipe Alarcon
General Account Director: Constanza Archain
Account Director: Sofía Goldín
Production Manager: Viviana Simone
Agency Producer: Camila Sánchez Saravia
Production Company: PRIMO
Director: Clan
Edition: Control Z
Musical Producer: Supercharango