BIMBO INTEGRADO Nació en Marzo del 2018 como una idea que responde a la necesidad de la marca de seguir construyendo sobre su plataforma "Alimentemos un mundo mejor". Es por eso que por primera vez en la historia integramos todos los distintos panes Bimbo que existen en un solo pack. Un pack con un único propósito: Educar sobre la tolerancia y la diversidad.
Junto a profesionales de la educación presentamos Bimbo Integrado en escuelas, centros de ayuda de la temprana edad y centros de educación especial con un plan educativo diseñado con el pan como elemento principal. A su vez en redes diseñamos recetas especiales con chefs influencers y llevamos el tema a boca de todos.
Bimbo Integrated is an idea born from the need of the brand to continue building on its platform "feed a better world". That's why we integrate, for the first time in history, all varieties of Bimbo bread in a single pack. A pack with a single purpose. To educate about tolerance and diversity. Together with integrated education professionals, we present Bimbo Integrated in 2018 in various educational institutions through an educational plan designed with bread in the center and complement it by launching it in networks through influential chefs and integrating recipes.
Junto a profesionales de la educación presentamos Bimbo Integrado en escuelas, centros de ayuda de la temprana edad y centros de educación especial con un plan educativo diseñado con el pan como elemento principal. A su vez en redes diseñamos recetas especiales con chefs influencers y llevamos el tema a boca de todos.
Bimbo Integrated is an idea born from the need of the brand to continue building on its platform "feed a better world". That's why we integrate, for the first time in history, all varieties of Bimbo bread in a single pack. A pack with a single purpose. To educate about tolerance and diversity. Together with integrated education professionals, we present Bimbo Integrated in 2018 in various educational institutions through an educational plan designed with bread in the center and complement it by launching it in networks through influential chefs and integrating recipes.
Credits:
Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc, Sebastian Graccioli
Art Directors: Virginia Bello Smith, Gonzalo Juri
Copywriters: Marcos Demarchi, Luis Gutierrez Araque
Illustrators: Virginia Bello Smith, Belén Greco, Estela Ferrandis
Production House: Walden
Directors: Guido Cassini, Matias Pisani
Producer: Karla Mendez
Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc, Sebastian Graccioli
Art Directors: Virginia Bello Smith, Gonzalo Juri
Copywriters: Marcos Demarchi, Luis Gutierrez Araque
Illustrators: Virginia Bello Smith, Belén Greco, Estela Ferrandis
Production House: Walden
Directors: Guido Cassini, Matias Pisani
Producer: Karla Mendez
